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Digital Marketing

How to Get Featured by an Answer Engine

In some ways, ChatGPT is the new Google. It’s not quite there yet, but people are increasingly reliant on “Chat” as a digital personal assistant and some people have it follow them anywhere. Now, with the advent of Agentic Commerce and Instant Checkout, you can even buy through ChatGPT. Naturally, eCommerce merchants are eager to […]

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Digital Marketing

Are Gemini SEO Services the New SEO?

In a nutshell, Gemini SEO services are those that are intended to get a business or website to show up as an output through Gemini. Like traditional SEO, it can take a while, but also like traditional SEO, investing in AI can offer many of the same benefits. And, as people flock to these platforms, […]

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Busniess

Promotional Puzzles: The Smartest Way to Say “Thanks” After a Project

Corporate gifting often misses the mark. Companies spend weeks sourcing items that check the “thoughtful” box but end up buried in a drawer before the thank-you card even gets tossed. Mugs, pens, tote bags — they’ve all had their turn. But in a world that’s hungry for connection, not clutter, promotional puzzles bring something rare […]

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Busniess

Why Tactile Gifts Like Promotional Puzzles Build Longer Brand Memory

We live in a swipe culture where most brand interactions are digital, fleeting, and forgettable. A notification buzzes, a post scrolls by, a logo flashes, and it’s gone. That’s why brands that dare to slow things down are the ones people actually remember. And nothing slows down attention quite like touch. Tactile gifts — objects […]

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Busniess

Using AI for SEO: What Works

Some “digital marketing” “experts” (note the double use of quotation marks) would have you believe that AI is the solution to all of our problems with SEO. Some even claim that, using generative copy, they’ve gotten websites to the top of page one overnight. If they have, those websites that are built with AI content […]

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Busniess

Why Sourcing Organic Produce From Local Farmers’ Markets Matters

In an age of convenience and mass production, where food often travels thousands of miles before reaching our plates, the act of choosing local organic produce has become a statement of values. It’s about sustainability, health, flavor, and community. For those located in and around Louisville, there’s no better embodiment of that philosophy than Haymarket, […]

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Busniess

How Promotional Puzzles Turn Corporate Gifting Into Real Connection

Corporate gifting has lost its spark. Somewhere between the endless tote bags, stainless tumblers, and logo-plastered notebooks, the meaning got buried under marketing. The goal was once gratitude; now it’s visibility. But clients don’t want another item that shouts your name — they want something that means something. That’s where promotional puzzles bring the art […]

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Busniess

Why a National Parks Puzzle Is the Low-Key Luxury Gift of the Season

In a world increasingly dominated by fast-paced digital distractions, there’s a growing appreciation for gifts that offer a slower, more mindful experience. This holiday season, as consumers seek meaningful and engaging presents, a National Parks puzzle emerges as the unexpected low-key luxury gift of choice. It offers a unique blend of aesthetic beauty, intellectual stimulation, […]

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Busniess

Simplify Your Style, Simplify Your Life: How to Build a Capsule Closet

Every woman knows this moment: standing before a closet full of clothes, feeling like there’s nothing to wear. In a world driven by fast fashion and endless choice, the capsule closet offers something radical — clarity. It’s the art of dressing with purpose, curating fewer but better pieces that work together effortlessly and reflect your […]

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Busniess

Ready, Jet Set, Go: How to Pack for Your First Business Trip

Your first business trip isn’t just about work — it’s also about socializing, travel, and if time allows, sightseeing. Between airport terminals, client meetings, and evening dinners, the goal is to look composed, creative, and in control. Packing smart means you can move effortlessly from gate to boardroom to after-dinner drinks without losing your sense […]

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