It’s definitely true that there’s some risk associated with hiring an eCommerce SEO company, and the proposition is an expensive one.
Which is to suggest, you want to make sure you hire a good partner for the long run, especially since SEO is not a one-time thing.
So, with that said, here are 3 things to look for to make sure you’re getting to work with the best eCommerce SEO company you can find.
Existent Organic Rankings in the Search Engines
First and by far the most important, you need to make sure you do not hire an eCommerce SEO services provider, or any SEO company, that does not have established organic rankings.
Look them up in the SERPs and do not use the brand or company name. You need to look up relatively generic terms and see if they show up.
If they do not show up in the SERPs, it means they aren’t doing anything right with SEO. Or at least, they aren’t doing enough right to demonstrate the fact that they can generate organic increases, or that they are SEO experts, for that matter.
And you’re hiring for SEO for your online store, right? So if you don’t find them in the SERPs, that does not bode well.
Positive Offsite Reviews
Any website that sells SEO services has an interest in maintaining positive optics, part of which involves publishing positive reviews.
But anything that shows up on their website should be subject to serious scrutiny. This is because the website admin has final say over what shows up on the website.
That being the case, the agency has carte blanche with respect to what sorts of positive things show up on the website.
It also means if anything negative gets published, the website admin has control over removing it.
Which is precisely the reason that you should be looking for reviews on review boards or otherwise off of the agency website.
Reviews that show up in public forums or on review boards are more likely to be unbiased than those that show up on the agency website.
Which means you can get a clearer view of what customers actually think.
Published Case Studies with Data
There is one more thing you should be looking for before you hire an eCommerce SEO company, and it’s a published case study with data disclosed.
If you open a case study and there’s no data, close it. You need to be able to see what sorts of keyword ranking increases the agency generated, along with commensurate increases in organic impressions, clicks and conversions.
You might also be looking for the sorts of user engagement metrics that the SEO agency positively impacted.
Also, if possible look for a case study that details the exact process entailed so you know what it will look like for your company.
It’s also beneficial if the case study in question is relevant to a client the agency served in your industry, or at least in an industry or a market that is similar to yours.
Hiring the Best eCommerce SEO Company
If you can accomplish the three things mentioned in this article, you will be in a far better position than most to hire a qualified SEO agency.
You might even be in position to hire the best eCommerce SEO company for your business. An agency that has well-established organic rankings, positive unbiased reviews, and published case studies with data at least is capable of delivering.
So before you hire one, do your business a favor and start putting these ideas into practice today. Look at the SERPs, check out offsite reviews and read up on case studies.
