The eCommerce industry is growing and so are the ways brands promote themselves to compete online.
But while you can probably vie for customers in an industry with plenty of businesses offering similar products or services without a BigCommerce SEO expert to help you, eCommerce SEO services rendered by experienced professionals will have more traction.
So if you’re still on the fence, here are 5 top reasons why outsourcing your BigCommerce SEO to experts is better for your eCommerce business.
1. Keyword Research and Selection
93% of American adults use the internet. It is undoubtedly the best channel to reach people. So it makes sense to go all out on keyword research and selection to help your customers find you.
You can use keyword research tools but SEO experts understand that search results are centered around the user intent because Google wants its users to see relevant results.
User intent or search intent refers to the intention of a user when entering search terms on Google.
With an SEO expert, you’ll get strong keyword research focused on search intent so that your brand can use the right keywords.
2. Organic Rankings
On-page and off-page optimizations can help your site rank higher on search engines. Your website can rank high-quality keywords on the first page of search results with a well-planned SEO campaign.
Creating an SEO strategy that includes content marketing, technical website optimization, link building, and PPC among others requires, on top of SEO skills, time, money, and commitment.
You can save on time and money in the long run and focus on other aspects of your business if you have an SEO agency partner.
3. User Experience
Fast loading speeds, clear navigation, organized website architecture, layout design, and text size are just some of the factors that affect the User Experience (UX).
If these are not set up correctly, it can disrupt your website’s SEO. An appropriate SEO strategy to improve the user experience (UX) can make it easier not only for search engine bots to search your website so it can rank it but also for your audience to navigate your site and stay long enough for conversions to happen.
4. PPC Campaigns
Paid (PPC) and unpaid (SEO) marketing tactics can aid each other. Pay Per Click ads can help your site appear at the top of sponsored search results, while SEO can help your site appear at the top of organic search results, making your brand more visible. So using SEO to help offset the costs of your PPC efforts can skyrocket your search campaign results.
Additionally, having both your PPC and SEO results appear at the top of the search engine results page can effectively drive traffic to your site and boost your conversions.
5. SEO Upkeep
Because things change so quickly online, there is no such thing as a permanent SERP (Search Engine Results Page) position. You’re on the top one day, and then an algorithm tweak causes you to drop a few spots the next.
This is why you need ongoing optimization to keep your website up to date on the latest search engine algorithm changes as well as BigCommerce updates. Any change that will impact your website will be addressed so that your rankings don’t suffer.
Take Advantage of a Elite BigCommerce Partner
eCommerce market is booming and with it the competition in the industry. To have a competitive advantage and keep up with trends and changes that can impact your business, you need professional eCommerce SEO services.
1DigitalⓇAgency is at the forefront of this change. Combining years of digital marketing experience and a deep understanding of BigCommerce and emerging trends, BigCommerce SEO experts from 1DigitalⓇ Agency can create powerful strategies for your business.
Contact them and crush your competition today!