Magento is slowly becoming the platform of choice for entrepreneurs who need a powerful online store without the limitations of other more constraining options.
This open-source solution lets you set up an online business with ease and customize it to your heart´s content, even without any deep coding knowledge. However, as businesses grow, they start requiring a more granular level of tinkering or enhancement. Sometimes, modifying a small piece of the puzzle can cause a domino effect that might have a serious impact on how your website performs and the user experience it offers.
In this article, we will discuss some of the common Magento web design and development errors and how you can fix them.
Purchasing The Correct Extensions And Plugins
Nowadays, the sheer amount of extensions and plugins available can make it infinitely difficult for anyone to be sure they’re using the right ones. Moreover, some of these options are designed to work in synergy, while others start causing problems the minute you install them on the same server.
Thus, it’s important to take the time to research and test different plugins and extensions before settling on a purchase. Remember that not all of them are created equal, so you might have to try a few before finding the right ones for your business.
Moreover, make sure you follow the installation instructions thoroughly to avoid future errors. Keep your extensions updated to their latest versions, and keep your cache clean to ensure a seamless performance.
Using The Right Cache Configuration
Configuring your web caching for Magento can be tricky, especially if you´re not familiar with the technical aspects of server maintenance. However, it’s crucial to get it right to ensure the best website performance.
The most common solutions are Varnish, Redis, and browser caching.
Magento 2 offers native Varnish support and performs extremely well for full-page caching. It can easily hold 200,000 server requests, and it has been shown to reduce Time To First Byte to an astounding 0.5 seconds. This greatly improves load speeds and conversion rates by allowing your visitors to have lightning-fast load times.
Redis is an open-source key-value store that can be used for caching purposes. It’s very fast and efficient, making it a popular choice for many Magento 2 stores.
Browser caching is another great way to improve performance, and it’s easy to set up. All you need to do is add some code to your .htaccess file and you´re good to go.
Common Magento SEO Errors
Magento SEO can be a bit of a challenge, especially if you´re new to it. However, there are a few common mistakes that tend to trip people up.
One of the most common issues is incorrect canonical URLs. This means that your website is displaying multiple versions of the same page, which can cause duplicate content issues.
To fix this, make sure you´re only displaying one version of each page by setting the canonical URL in the head section of your code.
Another common Magento SEO mistake is not using H1 tags. H1 tags are used to indicate the most important heading on a page, and they should be used for the title of your page.
To fix this, make sure that all of your pages have an H1 tag, and use relevant keywords in the tag to help improve your SEO ranking.
Not Using Spatial Search
Magento 2 offers a great built-in spatial search feature that can help users find products quickly and easily. However, many stores don’t take advantage of this feature, which can lead to a poor user experience.
To fix this, make sure you set up your store´s spatial search features correctly. This includes setting up the correct product attributes and configuring the search engine correctly.
The best way to avoid these common mistakes and make sure your online store outperforms your competitors in every measurable way is to hire the expert Magento Web Designers at 1DigitalⓇ Agency, the number one eCommerce Agency for businesses who are ready to grow.