One popular term that has taken over the digital marketing landscape is somewhat nebulous, but common nonetheless: AI SEO.
As you can guess, this stands for artificial intelligence search engine optimization, and some businesses are selling AI SEO services. But what exactly are these and how can they impact your online business model?
This short post will shed some light on that matter.
What Are AI SEO Services?
AI SEO services are one of either two things. Either they are SEO optimization services that leverage AI tools to improve the performance of their search engine optimization services, or they are services that boost a website’s visibility, or organic traffic, through answer engines.
Although, to be clear, it would be more accurate to call the latter AEO, or answer engine optimization services. But here we are.
What Are the Benefits of Investing in AI SEO Services?
There are numerous benefits of investing in quality AI SEO services, and many of them mirror the exact benefits associated with investing in SEO services – just as they have been for many years running now.
Let’s look at it from both perspectives. If you invest in SEO services that leverage the efficiencies afforded by AI models and SEO tools, you’ll still get improved visibility and higher credibility, not to mention you’ll probably earn more organic revenue. But, by using AI, many agencies have been able to improve performance and the effectiveness of their SEO strategies and campaigns. So they are better than “standard” SEO services, for lack of a better term.
If what you’re investing in are AEO services, there are still plenty of advantages associated with that. Specifically, AEO services will improve your website’s visibility in answer engines like ChatGPT and Gemini, and to a degree, in Google’s AI Overview.
This will better position your brand to compete effectively in the era of zero-click search, and will improve your brand and your website’s visibility as the search landscape changes.
An investment in AEO will also invariably improve the copy on your website, which will benefit your users and make your website more authoritative, which will influence not just its domain authority but how it is generally perceived. You can’t always put a price tag on that.
How AI Has Changed SEO
AI has changed SEO considerably. The most notable way it has changed SEO is that it has given rise to the era of zero-click search, in which users will search for something, read the search results, get their answer there, and proceed no further – not clicking on anything.
AI has also utterly littered the digital landscape with unusable garbage AI-generated copy that is borderline incoherent and worse, inaccurate, and often dangerously so. This aspect of generative AI has made it harder for online shoppers to get what they are looking for.
However, it’s not all negative with AI. The efficiencies realized by AI have made it easier for some business owners to take and implement suggestions about how to improve their website’s organic performance. This could be from a perspective of AEO or SEO, or both.
So, for some, AI has made it possible for those that had no digital marketing savvy, much less any organic marketing acumen, to improve their websites with respect to how online shoppers find and interact with them.
As with all things, AI has offered advantages as well as disadvantages.
How Do I Get Started?
Interested in improving your eCommerce website’s performance through search engines and answer engines? Find an agency that offers AI SEO services and let them know what your goals are; they might be able to help you achieve them while leveraging advanced AI tools to keep your business relevant and competitive.
For more information about Shopify SEO Services and Bigcommerce Developers Please visit: 1Digital Agency.
