California Cannabis Consumer Data

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The Power of Consumer Data in Cannabis Retail

August 18, 2022
California Cannabis Consumer Data

The more you understand your audiences’ behaviors, lives, and interests, the more relevant experiences you can provide for them. At the core, this is why consumer data is important. It tells you how your consumers select and use your products and services. Geographical access also affects consumer behavior. So in California, for example, where recreational […]

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Cannabis Purchasing Behavior Research & Why It’s Important in 2022

February 17, 2022
California Cannabis Consumer Data
cannabis consumer research

Exciting changes in the cannabis legal landscape may happen this 2022. From a marketing standpoint, this prompts the need for a more thorough study of cannabis purchasing behavior in the country—at least if you want to be at the forefront of the change. With the passing of the bill to decriminalize marijuana on the federal […]