Ecommerce landscape is constantly evolving where trust and security have become paramount concerns for any online business. Given this background, obtaining an SSL (Secure Sockets Layer) certificate is a crucial aspect of establishing trust with customers and search engines. Therefore, ecommerce SEO services India highly recommend this for their clients. Here we explore what SSL certification is, why it is important in ecommerce SEO and how it can positively impact your online store’s visibility and credibility.
What is an SSL Certificate?
An SSL certificate is a digital certificate which is given to authenticate the given website’s identity and thereby assure a secure connection between the website and its visitors. If a website has an SSL certificate, it can use HTTPS (Hypertext Transfer Protocol Secure) in place of the regular HTTP. This secure connection is meant to encrypt the data transmitted between the website and its visitors, protect sensitive information like passwords, credit card numbers, and personal data.
Google’s Stance on SSL Certification
In 2014, Google announced that it had decided to use HTTPS as a ranking signal and websites with SSL certificates would be given priority in search engine results pages (SERPs). Google intended this move in order to facilitate a safer web experience for the users. Since then, Google has been continuously emphasizing the importance of SSL certification. Going a step further, the search giant even started marking non-HTTPS websites as “not secure” in its Chrome browsers.
The Impact of SSL Certification on Ecommerce SEO
Obtaining an SSL certificate is a sure way to boost your ecommerce website’s SEO significantly. Here are a few reasons that will let you understand how it can transform your website’s prospects. An SSL certificate makes your website more trustworthy in the eyes of search engines and users. This increased trust will result in improved rankings because search engines tend to display secure websites in search results. Also, an SSL certificate will also improve your website’s credibility thereby boosting conversions and sales.
Enhanced User Experience
SSL certification can also enhance the user experience on your ecommerce website. While looking at the “lock” icon in the address bar and the “https” prefix, the users feel more secure and become confident to transact on your website. With this increased sense of security, engagement and conversions increase and bounce rate decreases.
Protection Against Data Breaches
One of the most crucial functions of SSL certification is to protect sensitive data transmitted between your website and its visitors. This protection is crucial for ecommerce websites that handle sensitive information like credit card numbers, passwords, and personal data. By encrypting this data, SSL certification reduces the risk of data breaches and cyber-attacks and thus prevents any devastating consequences for your online business.
Take Away
SSL certification is a critically important component of ecommerce SEO services India. By obtaining an SSL certificate, you reap a host of benefits like establishing trust with search engines and users, enhancing the user experience, protecting sensitive data, and improving your website’s credibility. Google continues to prioritize secure websites in search results. Therefore, obtaining SSL certificate has become a necessity for ecommerce businesses.
