PPC-restricted eCommerce businesses are not permitted to engage in pay-per-click marketing, which means paid search is off the table. Most of the time, paid social campaigns are also verboten because the same criteria that Google applies to PPC restrictions are shared by many social platforms.
This makes organic marketing the only option for businesses like this. For many businesses, this means search engine optimization, or SEO, and there’s one specific thing that determines the best eCommerce SEO company.
It’s All About Authority, and That Comes from One Thing
To be as blunt as possible, the one thing you should look for in the best eCommerce SEO company is experience in that field.
In other words, you need an agency with a writer that personally, intimately understands the industry. Just look at some of the industries that are restricted; guns, knives, weapons, cannabis, vaping, tobacco, and alcohol, among others.
Users in these industries are unforgiving of apparent illegitimacy. For instance, don’t think you’ll pull the wool over the eyes of someone that discerningly collects and ages his own cigars, or over the eyes of a knife collector or a martial artist, or a hunter for that matter.
These people are passionate about their hobbies, sports, professions, and the respective industry in general. They will not be tolerant of copy that is inaccurate, out of tune, or a website that projects an aura of inexperience.
The only way to cultivate authority through a marketing strategy is with copy generation, and here’s the uncomfortable truth. There are no generative engines that can do it, at least not yet. AI has committed some heinous crimes against the truth that make it ineffective as a generative engine in general, and especially for copy generation for PPC-restricted businesses.
What all effective agencies need, and more or less have, are writers who don’t just talk the talk, they walk the walk. The vape industry needs writers that know vapes; the cannabis industry needs voices that are personally familiar with cultivation, storage, use, consumption, and the fine difference between the countless strains and hybrids.
You probably get the picture, and unfortunately, there is no way around it, especially since the internet and by extension the search engine results pages are increasingly becoming a petri dish of AI slop. The only thing standing between you, your potential customers, and an absolute sea of filth is someone that knows the industry and can lend their voice to the organic expansion of your operation.
What to Look for
Ultimately, the best eCommerce SEO company for a PPC-restricted industry will have at least one expert in that industry that has demonstrated experience drafting copy that ranks and pulls views.
Other things you can look for that are related to this:
- A collection of case studies with data, some of which are relevant to your industry.
- Blogs in the company database that are specifically about your industry.
- Blogs about your industry that show up in the search results.
- Web pages (from that company) that show up in the search results.
If you’re looking at an SEO agency, and it can’t demonstrate or produce at least three of those four items, then whatever you’re looking at is not the best eCommerce SEO company, at least for your business.
Getting Started with the Best eCommerce SEO Company in Your Vertical
The best time to have started organic digital marketing, like SEO, was ten years ago, but today is a close second. Get started going through the search results and specifically make sure you look for an agency with members on staff that are proficient in your industry. It will make all of the difference down the road.
