Google may still make AI engines look like small potatoes, but some engines, like ChatGPT, are hot on its heels, and now that users can buy directly through ChatGPT, it’s only a matter of time before it revolutionizes eCommerce.
This has some businesses wondering how they can get their websites, businesses, or products to show up as an output through ChatGPT. Here are some things to consider.
Some Things You Can Do
If you want you to get your website, business, brand, or some product to show up through ChatGPT, you can:
- Write informative copy. Publishing high-quality content aligned with user intent is by far the single most important thing you can do to get a website to show up through ChatGPT, as, ultimately, copy is the most important ranking signal for AI-powered answer engines.
- Publish something new. Don’t just write copy about anything; think about questions that users are searching but which have not yet been satisfactorily answered. If you can be the first to publish these, you have a higher chance of showing up through ChatGPT. This should be a vital part of content strategy.
- Answer more than one question in copy. At the end of the day, you might be trying to show up for a specific answer, but you also want to improve your odds by hitting on more than one.
- Provide author attribution. Other platforms, like Perplexity, are more concerned with author attribution, but it will absolutely still help the credibility of your work and may be able to get you a boost through ChatGPT.
- Provide citations in your work. This is another area where, again, other platforms will have more concern, but it won’t hurt you in ChatGPT and is likely to help if you provide sources for your claims.
- Be consistent if you own the domain. One of the worst things you can do, in either AEO or SEO, is to let a website lie fallow. That will almost certainly harm search engine rankings and by extension the rankings in answer engines like ChatGPT.
- Get links from a reputable source. Links won’t make or break a website, but they help SEO, and that in turn helps answer engine optimization, or AEO.
- Hire a professional for SEO services. Here’s the thing about traditional search engine optimization; all of the ranking signals are used, either directly or indirectly, by answer engines like ChatGPT. Therefore, investing in SEO, as long as the process is driven by content, is also investing in AEO.
- Or ChatGPT SEO services. You can also directly invest in ChatGPT services that are intended to get your website or its products to show up as outputs through the engine. Largely these services will revolve around content publication and optimization that will get your website to be featured.
The Value of Showing Up in ChatGPT
As you might imagine, there are numerous potential benefits to showing up as an output through ChatGPT. Among these are better brand credibility, expanded general awareness, or a superior perception of your business and its products.
More pointedly, getting more traffic through ChatGPT can improve user engagement metrics on your website, and the bottom line is it can open up new channels for revenue generation.
Working with a Provider of ChatGPT SEO Services
Though this corner of digital marketing is still new, there are some eCommerce ventures that work with agencies for ChatGPT SEO services; these can shorten the timespan it takes to get a website to show up as an output through ChatGPT, opening up new opportunities for revenue generation. It can also help improve the copy on the website as well as website engagement metrics.
