Running a successful bakery requires a lot more than just perfecting your offerings. What good are excellent treats, after all, if you don’t market them well? Let’s face it, though – marketing can feel like an afterthought when you’re up at 4 in the morning baking fresh bread.
Unfortunately, ignoring this side of the business can hurt your bottom line. If your sales aren’t rising like your dough, you might be making one of these marketing mistakes. To that end, here are some common marketing mistakes that you might be making, and how to fix them so that your bakery continues to rake in that dough (pun intended!):
You’re Not Defining Your Brand
If your brand doesn’t leave an impression, you’re missing out. You want customers to remember the name of the place that they just walked into, not just the scent of your freshly baked treats!
It’s not just about creating a pretty logo or having a catchy name for your business, though. Your bakery needs to tell a unique story. Decide what makes your bakery unique and let everything – from your packaging to your social media posts – reflect that identity.
Skipping Out on Social Media
You’re missing out on a golden opportunity if your bakery isn’t on social media, or if you aren’t actively making use of it. Your customers are scrolling through Instagram, TikTok, or Facebook, looking for their next sweet indulgence. If you’re not there to remind them of your flaky almond croissants, someone else will!
Post consistently, share behind-the-scenes content, and engage with your followers. Show them the love and effort that goes into your baked goods. And don’t forget to interact – reply to comments, answer questions, and thank customers for tagging your bakery in their posts.
Not Offering Bakery Boxes
One mistake that could seriously cost you repeat business is not providing bakery boxes. You might think that simple paper bags are enough to get the job done, but presentation matters! A sturdy, well-branded bakery box not only protects your creations but also creates a memorable experience for your customers.
They’re not just great for keeping your treats safe, either. Offering custom bakery boxes and allowing customers to fill them with selections from your store is a great way to expand your existing menu.
The bottom line is that a plain bag simply doesn’t spark the same level of excitement – or free advertising, for that matter. Invest in thoughtfully designed bakery boxes today by visiting A Specialty Box, where they’re offered in a wide variety of sizes, styles, and designs.
Ignoring Your Local Community
Your best customers might be right around the corner, but if you’re not engaging with your local community, they might not even know you exist. Participating in farmers’ markets, sponsoring local events, or collaborating with nearby businesses can put your bakery on the map.
Think about hosting a baking workshop or partnering with a local coffee shop to cross-promote. These small efforts can turn occasional visitors into loyal regulars who rave about your bakery to everyone they know.
Marketing your bakery doesn’t have to be complicated or overwhelming. Avoiding these common mistakes will help your sales rise, just like your best batch of sourdough!
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