1DigitalⓇ Agency has been delivering eCommerce SEO campaigns for over a decade now, and their process is one of the most effective in the entire digital marketing industry.
Here’s what this eCommerce SEO agency had to say about keyword research as a portion of their process of generating higher organic traffic.
Search Intent
Search intent is what action users intend to take when they search for a specific keyword. Understanding intent is critical when you want to optimize for a specific keyword because you don’t want to target keywords that are not associated with purchase-making behavior as part of an eCommerce SEO strategy.
Commercial
Commercial search intent signifies that a customer generally knows what he or she wants but is looking for specific information prior to making a purchase. This search intent is one of the two commonly targeted as a part of an eCommerce SEO campaign.
Transactional
Transactional search intent signifies that a user is interested in buying a specific product or item and knows what he or she is looking for. These are the best keywords to target in eCommerce SEO, all things considered.
Navigational
Navigational search intent occurs when a user is looking for specific information from a predetermined source or place, such as through a brand or a specific website.
Informational
Informational search intent connotes when a user is simply looking for information or browsing. These keywords can be great for journalists and bloggers to target but they are not always the best for eCommerce search engine optimization.
Additional Criteria for Marketing Strategies
Search intent is far from the only criterion that eCommerce SEO agencies use when trying to select a group of target keywords. These are a few of the other more common ones eCommerce SEO experts consider.
Volume
The volume of a keyword refers to how many searches an engine receives for it in a given unit of time. A commonly applied unit of time is monthly. So, a keyword with a volume of 300 typically indicates that there are 300 searches per month for that keyword. Often the demographic of searches is broken down according to the country where the search originates.
It’s hard to say what is a good volume for an eCommerce-centric keyword. Low volumes can be acceptable if the difficulty is low, but as a general rule, the higher, the better.
Difficulty
Difficulty is a numeric metric ranging between 1 and 100 indicating how hard it will be to come into ranking for a specific keyword. Most indices would suggest that a keyword is very easy or very attainable with a difficulty below 20, and still attainable with a difficulty below 30.
Difficulty between 30 and 50 is medium, and hard for domains that have no relevance to the keyword to rank for it. Above 50 is more or less off the table for most eCommerce websites except in cases wherein the keyword is directly relevant to the content material associated with the domain.
Number of Organic Search Results and Current Position (with Respect to Domain)
The number of results indicates how many results there are in the search engines for a given keyword, and current position indicates the spot at which a given domain (or a URL of that domain) already ranks for that keyword.
The lower the number of results, the easier it is to come into ranking and climb the SERPs. If the domain or a URL on the domain already ranks for that keyword, it will also be easier for the website to climb the SERPs than if it was not indexed and ranked for that keyword at all.
Why It Can Be Worth It to Hire an eCommerce SEO Agency
For many online store administrators, the obvious solution to doing all of this work up front is simply to hire a qualified eCommerce SEO agency. A provider of eCommerce SEO services will do all of the keyword research and then optimize the ranking factors that result in greater online visibility that drives qualified traffic and generates better conversion rates.
