It’s been said that eCommerce SEO accounts for basically half of all digital marketing, with some experts weighing in with the opinion that SEO offers the best ROI of all.
But it is still, all things considered, poorly understood, so we consulted an eCommerce SEO specialist from 1DigitalⓇ Agency for some answers.
What Is SEO?
SEO stands for search engine optimization. It is a collection of practices that improve a website’s ranking signals, which are the features that Google uses to index websites and assign authority.
What’s the Most Important Aspect of SEO?
There is no single most important aspect of SEO, but it is typically divided into four pillars of roughly equal importance, which are content, on and off-page SEO, and technical SEO.
Content is self-explanatory; technical SEO refers to issues like broken links and site speed, on-page SEO to things like alt text and page structure, and off-page SEO to link strategy.
What’s the Difference Between Content for SEO and Content Marketing?
It used to be that content used for SEO was basically only optimized for length and keyword density, and that content marketing content was written to generate buzz, but today those lines are getting blurred.
Nowadays, to be truly optimized, content must be good for both SEO and content marketing in order to be effective.
What Is Meant by the “Three C’s” of SEO?
Some marketers use a term called the “Three C’s” of SEO, which stand for content, code, and credibility.
In a nutshell, code refers to technical optimizations whereas content and credibility refer to the level of authority that content conveys.
Basically, the better your content is, the more likely your website will rank.
How Do I Perform Keyword Research?
To perform keyword research you need a tool like SEMrush or Ahrefs’ Keyword Explorer, which can tell you information about search intent, density, volume, and difficulty, and which can also show you the number of results and similar keywords.
However, you also need to understand your target audience, as some keywords that seem reasonable may not be attainable.
Does My Business Need eCommerce SEO Services?
Effectively, yes; every business that wants to rank organically needs eCommerce SEO services. Even if you think you can make it through other organic channels only, remember that Google drives more than 10 times more traffic than social media.
Why Isn’t My Website Ranking?
On the surface, this question is impossible to answer. Your website may be content thin, have low domain authority, lack quality backlinks, or have terrible coding and technical errors. An SEO audit can help shed some light on this mystery.
How Do You Optimize a Store for SEO?
Optimizing a store for SEO requires you to optimize each of the four pillars, content, technical SEO, and on and off-page SEO as mentioned above.
Does SEO Support Other Marketing Channels?
SEO is enormously helpful in supporting your other marketing strategies, specifically organic strategies like social media marketing, email marketing, and especially content marketing.
How Long Does SEO Take to Produce Results
This is impossible to answer as it will depend on so many factors, such as current domain authority and the number of keywords targeted.
However, it generally takes more than 6 months to generate meaningful organic traction and increases, though it’s possible for it to take either more or less time.
How Much Do eCommerce SEO Services Cost?
Again, the cost of eCommerce SEO services will depend on the scope of the project with respect to the number of deliverables and the number of target keywords. For an estimate, get in touch with an eCommerce SEO company.
Get Your Own Answers – Ask the eCommerce SEO Specialist Yourself
Ready to boost your eCommerce business’s organic traffic, conversion rates, and landing page user experience? Contact the eCommerce SEO specialists just like we did at 888-982-8269 for more information on how to optimize your site to attract potential customers.
