With something like 50,000 active websites on the platform, it can be said with a fair degree of confidence that BigCommerce is one of the most popular eCommerce platforms on the web.
It makes it easy to create product entries and manage inventory, orders, user accounts, and admin profiles – but there’s more.
BigCommerce is also relatively easy to optimize for SEO, which is a bonus for users that are looking to streamline their BigCommerce websites for organic traffic.
Here are 5 things that anyone – even someone with no web development experience – can optimize on their BigCommerce store.
1.Page titles
Editing the page titles of online stores built on BigCommerce is insanely easy. In fact, you just need to log into your admin portal, navigate to the page you want to edit, click in the applicable field, and type away.
Really, you don’t need a more in-depth tutorial than that. As long as you’ve done sufficient keyword research to support your digital marketing strategy, editing page titles will be the easiest item on your list.
2.Metadata
At the page level, BigCommerce makes it very easy to add and edit meta descriptions. While Google may prefer other content on your page for display over the meta descriptions that you add manually, it is still considered good practice to add a meta description to each URL on your BigCommerce website.
3.URL slugs
URL structure only gives you a moderate boost to SEO, at best, but if you want to hyper-optimize your website, you don’t want to have nonsensical URL slugs stuffed with letters, numbers, and symbols that look more like a blind attack on a keyboard than like anything logical.
We suggest editing your page URL structure as you create each page, and not after the fact. The reason for this is that if you alter your URL slugs after you’ve already created a page, any pages that you had linked to that now-different URL will be 404’s – and that’s bad for SEO.
So, the takeaway here is that you should optimize URL slugs at the point of creation, and not after the fact.
4.Page and blog content
SEO-optimized page and blog content are relatively easy to produce. So long as you have arrived at a cohesive keyword plan for your SEO strategy, you can start implementing that in all of your page and blog content, including but not limited to category page content, product page descriptions, and all different sorts of content pages.
Again, BigCommerce enables easy and straightforward modifications of page content at the page level and it even comes with a user-friendly, built-in blog feature, making it easier for administrators of BigCommerce SEO services, and of course eCommerce website owners, to craft and optimize their own content.
5.Enable AMP for mobile shoppers
Since the BigCommerce platform is hosted, there’s not too much you can do to boost speed, but as an important ranking signal and an accepted SEO best practice, you’ll still want to do all you can.
One of the things you can do is enable AMP, or “Accelerated Mobile Pages” for your BigCommerce store. You don’t need to know any coding or anything like that – just enable the native feature, and your BigCommerce store will offer a better experience for mobile users.
Hire a BigCommerce SEO Agency to Do the Heavy Lifting
While these are some of the easiest tweaks you can make to boost your BigCommerce SEO strategy and push your website higher up the Google search engine rankings, there’s a lot more than goes into a cohesive, long-term SEO strategy, including technical SEO and on and off-page optimizations.
Work with a BigCommerce SEO agency such as Genius eCommerce to take your online store to the next level. You can reach them online at GeniuseCommerce.com for more information – then get in touch with them for more assistance.
