California has been a pioneer in cannabis legalization. Even though California wasn’t technically the first state to legalize marijuana, it was one of the earliest, legalizing medical cannabis in 1996, and later, recreational cannabis use in 2016 through the Adult Use of Marijuana Act. In the minds of many, California […]
Tag: California cannabis consumer insights
A Brief Guide to Understanding Cannabis Consumer Insights and How to Use Them for Better Marketing
Five years after recreational marijuana was legalized in California, the Cannabis market experiences a monumental shift in public perception. With the government continuing to push for policies that will put illegal operators out of business, the market is ripe for picking. With this comes an urgent need for cannabis business […]