Keeping up with cannabis consumer trends is essential for any cannabis business owner. You will be able to effectively advertise and market your products if you understand what consumers are doing and what they are interested in. Consumer trends cannot be overlooked. You may increase your company’s efficiency by keeping […]
Customer segmentation is absolutely critical to the implementation of an effective marketing strategy. Businesses don’t succeed by marketing to potential customers outside of their target market – that just makes no sense. But even within the target market, customers exhibit preferences in brand mystique, positioning, and in the types of […]
One of the important goals of cannabis research in New York on consumer insights is to guide cannabis brands and retailers in the state to move more towards consumer-centric marketing approaches. Customer insight is essential for building successful marketing and innovation strategies and plans. So if you’re a part of […]
Segmentation is the process of dividing a population into smaller groups in order to understand variations within the group. The cannabis industry is at a critical stage in its development. With so many players in the space, it’s more important than ever to have a strong understanding of your customer […]
