One of the most popular topics in digital marketing, PPC advertising has a huge following among businesses of all types and formats. PPC management company plans and executes customized PPC marketing campaigns for their clients and hence their services are in big demand. PPC management refers to a comprehensive marketing […]
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Straight from an eCommerce PPC Management Company: High CPC Is Not Necessarily Bad
Ask any number of eCommerce merchants that are currently running paid search campaigns what their biggest headaches are, metrically, and you’re going to come across a few of the same things, over and over again. Low impressions; low return on ad spend; an ineffective bidding strategy that results in high […]