You may have heard the old saying “content is king,” and it’s true – but not just for search engine optimization. You may also have thought that there’s no way a Shopify SEO agency could write copy for your website, especially if you’re in a niche industry. Well, that’s almost […]
Is your business running a Google Ads PPC campaign? If you’re not familiar with the following stats, take a minute to absorb them. Across all industries, a good click-through rate (CTR) is just about 2%, with average ROAS for most campaigns falling somewhere around 1.55. That means out of 100 […]
There are a lot of reasons why Shopify is considered one of the best online store systems available. Shopify, for example, has a ton of tools that newbies can use to set up their own online stores quickly and easily. In addition, Shopify allows you to sell your products and […]
Let’s just start this article with some basic facts about search engine optimization. Organic traffic is not censored in the manner of PPC, meaning it is a digital marketing channel that is open to all industries. The vast majority of seasoned digital marketers also believe that SEO has the highest […]
For many brick-and-mortar businesses looking to set up shop online, the effort of moving from analog to digital can be daunting if not completely overwhelming, especially if business owners are not that tech savvy. Thankfully, these days, many eCommerce software has become more and more intuitive to entice new users […]
Without a shadow of a doubt, Shopify deserves its reputation as one of the world’s top e-commerce platforms. Many business owners in the e-commerce sector have found success with Shopify due to its abundance of user-friendly features and tools. Despite its significance, however, many eCommerce business owners fail to see […]
` If I’m being totally honest, “consultant” seems like a buzzword that people high and low are throwing around nowadays simply because it sounds nice and no one really knows what it means. I personally have friends that now call themselves consultants. I don’t really know what they do anymore. […]
In the world of paid advertising in digital marketing, pay-per-click, or PPC marketing, is one of the most effective ways to generate new customers. Launching an eCommerce PPC campaign today can bring in customers as early as tomorrow. However, just like running anything the “right” way, there are a number […]
There are over 2 million Shopify websites on the internet, so it’s a plain fact that the Shopify platform is popular. It’s also generally accepted as pretty good for SEO. The platform is fast, secure, compatible with a wide range of mobile-optimized, fast themes, and page-level data is easy to […]
Everyone is talking about the upcoming recession and how it will impact the world of eCommerce and online shopping. We hear a lot about rising prices and some products mysteriously disappearing from shelves. Others like to mention shrinkflation or how some manufacturers are reducing the size and volume of their […]
