Pay-Per-Click or PPC works. If you’re just starting and wondering what PPC is, it essentially means buying visits to your websites through the use of keywords linking to your site.
When people conduct searches on a platform or a search engine like Google, for example, if your keyword is relevant to the search, your ad might display at the top of the search results.
When people click on that ad link, i.e. your PPC ad, you pay that platform a small fee. But there’s more to PPC advertising than creating an ad. This is why investing in eCommerce PPC management by preferably an eCommerce PPC company with expert knowledge of PPC is important.
Below are 5 benefits of PPC management and reasons why you should take advantage of this service if you haven’t yet.
1.Extensive Keyword Research
The foundation of a successful PPC campaign is keywords. So extensive keyword research and selection might be time-consuming but they are critical to your success.
The most successful eCommerce businesses with PPC campaigns are the ones who are always expanding and refining their keyword list.
If you simply undertake keyword research once, while creating your initial campaign, you’ll miss out on hundreds of thousands of useful, long-tail, low-cost, and highly relevant phrases that could drive traffic to your site.
If you let the experts do this, then you can maximize all opportunities for growth.
The technique of systematically raising and lowering your keyword bids to get the most out of your Google Ads budget is known as PPC bid management. Your bid determines where your Google advertisements appear in search results and how much you pay for each click on your ad.
For maximum profit and so that your PPC ads continue to perform well, it’s wise to employ PPC bid management and regularly adjust your campaign when necessary.
PPC bid management can assist you in determining the ideal bid amounts for your campaign so getting the PPC management services of a dedicated digital marketing company specializing in PPC marketing campaigns is important.
3.Cross Channel eCommerce PPC Campaign Strategies
A comprehensive PPC management strategy means all your PPC ads across all search networks will be handled. You can do this yourself but you probably won’t have enough time for other aspects of your business.
This is where a PPC expert can help you. With a PPC company, not only can you expect specific strategy and management for each channel, but you can also enjoy their expertise in making sure your PPC ads are optimized not just for desktop but also for mobile which most people use for viewing social channels.
4.Traffic, Engagement, and Revenue
The right PPC strategy for your brand can help you boost your traffic, customer engagement, and business revenue.
PPC ads remain one of the biggest drivers of traffic. If your PPC management company can make highly relevant keywords and landing pages that are optimized for users’ search intent, you’ll appear more trustworthy which will encourage engagement. All of these translate to higher conversions and revenue.
5.Smart Use of Advertising Money (and Wise Ad Spend)
When your PPC campaign is working properly, the fee is really minimal. The value of a visit to your website will be more than what you pay for it.
For instance, if you pay $1 for a click that converted into sales of $1,000, then you make a handsome profit.
But just because the fee can be very low doesn’t mean you can afford guesswork—not in a highly competitive landscape.
If you take the guesswork out of your PPC campaigns, then you’ll save both time and money. Hire an eCommerce PPC company to make sure your PPC campaigns are effective and are yielding high returns.
Wondering if your current PPC marketing strategy is costing you more than it’s worth? 1DigitalⓇ Agency offers free PPC audit that will help you identify opportunities for improvement.
This eCommerce PPC company can also help you with eCommerce PPC management so you can grow your business. Minimize your PPC expenses and maximize your return by contacting them today. They even offer other supporting digital marketing services including eCommerce SEO, social media management, email marketing and more!