A business that wants to succeed relies a lot on branding. This is often linked to recognizable images, logos, catchy tunes, but these are only part of a proper branding strategy. A complete branding effort also involves creating a company culture that makes your product and company distinct from the competition.
This strategy often involves everyone in the organization, including your employees. And this effort sometimes starts with something as small as an ID card.
The Power of Branding
A simple ID card can be used to make your brand recognizable, and your employees are also part of the branding strategy. You can place your company logo, colors, and an employee’s position and name on an ID card, allowing them to become ambassadors by simply wearing them.
All of this information also makes it easier to identify employees, and part of your branding efforts should be your employees’ professionalism and skills. Having people with the right skillset and behavior are part of your branding too.
The staffer that displays professionalism and assists clients and customers with the help they need is a great ambassador for your brand. So proper training and knowledge for your employees is essential, especially those who face customers and clients.
Having your staff wear IDs with a photo ID holder that is recognizable makes it easy for customers to recognize your brand, and allows for easy conversations and connections. This also allows for emotional connections to be created between brand and customer, which is one power of proper branding.
ID Cards and Name Tags as Branding Tools
Here are the best strategies you could use when you plan to include ID cards, name tags, and other accessories as part of your branding strategy.
Make your logo prominent.
Place your company logo in a prominent area in an ID or name tag. You can place it next to the employee’s name and title, ensuring that it is the first thing that people will see and recognize upon seeing the name tag or ID card.
Use company colors.
Every industry is associated with a color that implies a certain quality required for an industry. Many companies are now recognizable because of the colors they use, and some industries rely on using these colors to become recognizable for a specific service or product.
Use your company’s unique color branding on your ID cards, name tags, badge holders, and photo ID holders to reinforce brand consistency. Your employees can also make use of these accessories as a visual extension of your company’s branding strategy.
Consistency is key.
If you have several establishments across the city or in multiple locations, make sure to use the same branding for your name tags and ID cards. This makes it easier for employees to recognize their colleagues, but it also ensures your clients and customers that they will receive the same quality of service they expect from you.
Engage your employees.
Once again, your employees reflect our brand. Their professionalism, appearance, and behavior all reflect on your business. Create employee engagement activities to foster a positive office environment and build a community of like-minded employees.
Wearing name tags and company IDs can give your staff pride and a sense of belonging, making them ideal brand ambassadors when meeting clients and customers.
Branding is More than Imagery
The right branding strategy uses more than logos and imagery to spread awareness and promotion of a business. It requires a detailed strategy that involves employee engagement, logo design, and consistency in all aspects of your business.
And you don’t have to start from the top; instead, you can start with the smallest thing: a name tag or an ID card that carries the identification and connection of your staff with your company.
Name tags have the power to turn employees into brand ambassadors and leave a lasting impression on customers, so make sure to use it effectively to make your brand shine.