The world of internet is continuously evolving and what worked best might not work today or tomorrow. Hence businesses need to constantly improve their strategies in line with the changing trends. Having a website for your business to reach out potential customers is a good idea. However, for your website to be successful in getting a decent traffic and thereby increase your sales and profits, you must ensure that your website is up-to-date and has implemented the latest practices in web designing. Here are the top web design practices for 2021.
Building brand equity
Your branding efforts must be consistent across all avenues of interacting with the customers. Your color scheme, logo and iconography must all be used in a consistent way to ensure brand identity and reinforce your value proposition across your website.
Go with clear CTAs
Your CTAs (call to action) help you to motivate your customers convert. This can be purchasing your products or subscribing to your content or booking an appointment. Whatever you want your customers to do, make it clear in a prominent, unambiguous and inviting manner.
Navigation must be intuitive
Users love the site that gives them potential solutions to their complex problems. Only a helpful content can help attract and retain the audience. The ways to achieve this are clear language, tailoring the navigation to your content, and implementing what is known as breadcrumbs, which help the user to retrace their steps and land on a previous page.
Ensure that your content is digestible and your site is easily scannable. Never explode your audience with too many colors, and graphics. A clear and meaningful design that is easy and enjoyable at the same time will only be liked by majority of visitors. Establishing a visual hierarchy is a great way to do this. Use white space effectively and use the idea of fonts and sizes innovatively.
Effective use of visuals
Visuals help understand the content better. Web users have shorter attention spans. They are interested in seeing pictures as pictures can enhance their understanding. They cannot tolerate heavy-text content. If the users need to read through a lot of content to know about the company, its products and services, they might grow restless. For tech and software content, screenshots can be very useful.
Mobile first design
In 2021, mobiles rule the internet search and a vast majority of users access products, information and services through their mobiles. When you design for mobiles, there are some restrictions you must keep in mind. The mobile screen is not so big. Mobile users interact with the content in a different way and only a mobile friendly design can help optimize the user experience irrespective of how they engage with your content.
The importance of working with a good web design firm
Web designing is a tricky arena. It needs an expert understanding of the contemporary trends. Expert designers will also be aware of the latest SEO algorithms and hence they can tune the designing process to give the desired results in SEO.