Jewelry businesses require strong marketing campaigns in order to succeed. The big-name jewelry brands and sellers have a lock on the industry, making it difficult for smaller retailers to sell their products.
Great marketing should start with rock-solid search engine optimization. It’s for this reason that SEO services for jewelry shops are so important. When it comes to marketing your eCommerce website properly, there are certain steps you need to take in order to get where you want to be. SEO is the start of the process, especially if you are in a competitive niche like this one.
How Do SEO Services For Jewelry Shops Work?
The general idea behind an SEO plan is to optimize your website in such a way that Google recognizes you as an authority. Whether that means you have valuable information that users are looking for or if that means you have the best products based on certain search queries, the point is that you are trying to appear higher in the SERPs for terms related to your business.
This is done by choosing the right keywords and creating optimized content around those keywords. A robust SEO strategy will also include technical updates in order to ensure that your website is sound and functional.
Under the direction of a customized SEO strategy put together by a skilled marketer, you could expect ongoing backlinks, blogs, and technical updates to be conducted. Over the course of several months, your rankings for important jewelry industry terms would increase, leading to more organic traffic and ideally, more sales.
Picking up More Organic Traffic For Your Jewelry Store: Key Points
When users search for jewelry online, you want your eCommerce store to appear at the top of the first page. The first few search results rake in the majority of the traffic, so it’s in your best interest to make sure you show up there.
This is done through a carefully constructed eCommerce SEO campaign. If you are reading this there’s a good chance you’re already familiar with all the industry buzzwords: lead generation, local SEO, link building, optimized blogs, and everything else that goes into SEO.
But how do you get past the fluff so you can tell if the services you are investing in will actually help your jewelry shop?
Here are a few key SEO points to consider:
●Does the SEO agency in question create custom campaigns that fit your needs?
●Do they have an in-house writing team that can create engaging blog content for your readers?
●Is the process and work being done transparent and verifiable?
●Does the agency specialize in SEO services for jewelry shops?
●What is the track record of the agency? Do they offer case studies that lend credibility to their services?
●Reviews are huge in this industry. If the agency in question gets great reviews for their SEO services, you know you are in good hands.
●Do they offer supporting digital marketing services, such as social media management?
SEO for jewelry stores differs somewhat from other industries, as you are naturally competing against world-renown jewelry brands, popular influencers, and also major retailers. This can make vanilla SEO tactics a bit obsolete.
The most important factor when selecting the right SEO agency for the job is that they are familiar with the jewelry industry and that they offer fully customized SEO campaigns. No pre-made plans are going to do the trick here when the competition is so fierce. The agency you choose should be able to perform keyword research and other tasks without any hand-holding.
Choosing The Right Digital Marketing Agency For The Job
Jewelry websites that are not optimized properly don’t have much of a chance to appear on page 1. If you want to start generating more organic traffic for your online jewelry business, you need to work with a top SEO agency that knows its way around the industry.
Out of all of the different eCommerce SEO agencies out there, our choice would have to be 1Digital® . They offer hand-tailored SEO services for jewelry shops backed by decades of collective experience and eCommerce wisdom. If you want results, they are the agency that can get them for you. From optimized content for your landing pages, to expertly written SEO-optimized blog content that will rank in Google and grab the attention of your audience, they are widely known for their marketing savvy and have incredible reviews and case studies to back them up.
If you are worried about your sales and want to start getting more traffic and selling more jewelry pieces, get in touch with 1Digital® today. From luxury jewelry businesses to costume and wholesale jewelry SEO as well, they handle it all.