The need for eCommerce SEO services really became pronounced about a decade or so ago. Tech-savvy entrepreneurs realized that search engine algorithms could be pleased by utilizing a slew of tactics that would generate greater organic traction for websites – both content-driven and those dedicated to eCommerce.
Only in the last ten years or so have these processes really become refined, with clear definitions of white hat SEO that can be trusted in the long run and black hat SEO techniques that are nearly universally eschewed and can generate penalties in the long run.
Search engine optimization, or SEO, is not defunct. It’s still alive and well, and one of the best organic strategies you can pursue to expand your online presence.
Let’s take a look at why you still need WordPress SEO services in 2021, and why you’ll continue to need them in 2022 and beyond.
The Sheer Volume of Competition
WordPress is open-source and has a huge community of users. Apparently, at the present time, there are over 450 million websites built using WordPress. It is, without a doubt, one of the preeminent software platforms for launching a website. Though it is best known as a CMS (Content Management System), it can also be adapted to the needs of online businesses, expanding its utility.
That number of WordPress sites accounts for over 30% of all websites on the internet.
That’s a lot of competition, and all from merchants that are trying to show up in the search results, just like you are.
That number is also likely to grow. If you haven’t noticed, eCommerce has done nothing but boom these last two years. People want what they want when they want it, and buying online helps them scratch that itch.
But for merchants built on WordPress, it means populating the search engine rankings, especially for highly competitive keywords aligned with search intent, is difficult. Difficult enough to warrant WordPress SEO services.
Rely Less on Paid Search
For many of these merchants, paid search strategies, both through search engines and social media, are a way out. They allow some merchants to bypass some of the work that goes into optimizing a WordPress website and generating higher organic traffic. Some of the SEO campaign’s heavy lifting – like adjusting site structure and web design – can potentially be waylaid.
With the right investment in keyword research and optimization of ads, online merchants can use paid avenues to reach new customers by bypassing organic results.
Unfortunately, bidding on top-performing keywords is expensive, and even a successful campaign can cost an arm and a leg.
If it pays for itself, that’s great, But if not, there are alternatives; namely, organic alternatives in the form of WordPress SEO services that can assist online businesses in replacing ad spend with organic reach.
Contact Genius eCommerce for WordPress SEO Services
Before you edit so much as a single meta description, call Genius eCommerce. A highly-rated WordPress SEO company, their SEO team will sit down with you (virtually) and conduct a thorough audit of your website and assessment of your goals before laying out a plan for an SEO strategy.
Their WordPress SEO experts will customize an SEO package that works for your needs and will help your business rank higher for the terms your customers are searching for.
Check out their website today – GeniusEcommerce.com – to learn more.